Young generation will be a big market for fashion in the future, more and more young people have their own distinct personality, not everyone tends to choose luxury brands, instead, they prefer to choose some high street brands. I chose the three most representative brands which are H&M, Zara, and uniqlo from recycling, interaction with consumers, and collaborations to evaluate the future market of high street brands.

H&M sends the old clothes that consumers don’t wear to the world’s largest recycling station “I:collect”, which is then recycled into new clothes. Consumers can get 85% discount when they buy them. Zara takes a similar approach to HM. The way they built a recirculating transport box, the maximum number of cycles can be up to six times, they also try to develop recyclable hangers, and continue to use until broken, and will automatically create new and continue to use. Compared to the other two brands, Uniqlo has made a recyclable item. Consumers

Zara launched a photography competition this year. Anyone who likes photography can participate. The theme can be food, architecture, pets, etc. The selected pictures can be printed on the latest men’s T-shirts sold worldwide. This event is undoubtedly for consumption. It brings a sense of freshness. Everyone changes the brand from a look of view to a flat view. This change makes the relationship more close. With the same purpose as Zara, uniqlo uses social networks to launch games that let customers to participate, catching the hearts of online customers who love to play games, and bring online consumers into physical stores. In addition, the brand story on the website, the sharing of design ideas can also let consumers know more about the brand so that they can choose whether the brand is suitable for them.

Unlike the museums that I have been to before, the tate modern decoration is industrial style. Although the building is not so gorgeous, the visit will have a very high-level atmosphere. There are many exhibitions and collections. For this visit, there are two works that give me the deepest feeling.

A small black house with a documentary about the war, a boy of about 10 years old suffered a war in Syria, a house that did not live without food, and a child of that tribe, whoever grabs it quickly, can get food, many children take root I can’t eat food, and the little boy in the picture can’t talk because he was stunned by war guns. He talked about his experience. Even if he can’t talk, but we can feel that his excitement and inner pain when we are watching. I sympathize with his experience and hope that he can re-establish their new home. I feel that we should cherish, be contented and grateful for our present life.

The video tower is also amazing. It is really a very innovative design. The towers are made up of various styles of radio. In particular, each radio is still in the playing mode. I feel like I can hear the story for the various periods. This feeling is very dreamy, very wonderful, but also gave me a different artistic visual enjoyment.

I spent 2 years in my high school in Canada, so many college preparatory courses have been chosen, such as marketing, economy, and accounting. At that time, I want to choose business courses even though I am not familiar with this course, I don’t think too much about the future either. Accounting is a little difficult for me, there are a lot of data to account so that it makes me feel bored, but instead, I have a interest in marketing because marketing strategies and promotional activities are interesting for me. I like to think and solve market problems, so when I applied for my major, I chose marketing, I want to learn more methods of partial plannings theory and have more opportunity to practice it.

I am learning pre-sessional English course for 2 months, I can feel that my English has improved a lot, At this time, I’m getting used to life in Britain, I like to look at TED, VOA etc, I hope I can speak standard English fluently and accumulate more vocabulary. Usually, I also like to pay attention to some fashion news and follow fashion bloggers such as Chiara, I also plan to go to some art galleries to cultivate artistic accomplishment and learn some art-related experience. Last time, I went to Brighton trip, I bought 2 second-hand books, it’s very fresh to me. If I have more opportunities, I would like to visit more bookshops in different cities in Britain

it’s important for this 3 years in the university, I hope to establish a basic understanding of fashion, rather than a general concept. Three years of study should have more professional qualities. Theoretical study is not enough. I plan to go outside to visit art-related galleries. In the third year, I want to start preparing for the internship. I want to accumulate some work experience in the UK first, and then ready for graduate studies. Regarding work, I would like to give priority to some fashion brands, It is best to be a luxury. The brand company is the best springboard because it provides a good platform. This is my current idea. Maybe it will change in the future. I want to touch some work about planning, because of my personality and preferences, I enjoy the process that form a brainstorming and perfect idea into a scheme, actually I am not ready for the work of the program. I don’t have much ambition for the achievement status, I just hope that I can turn things that I am interested into a lifelong learning.

Desertification is the theme of our project, it’s about environmental issue. Nowadays, land desertification is becoming more and more serious in the world, even affect the human survival. For this situation, people should take some action so that can improve the environment a lot.

China is becoming the most serious area which most affected by desertification in recent years. It has been affected more and more critically by human factors. With the expansion of population and area of China, China is a representative area which most influenced by land desertification in the world. For improving the issue, we plan to make an application to encourage people to contribute their own power for environmental protection.

Our group is to make an application to provide a platform with people who can take action for protecting the environment. The aim is to let more people realize the crisis of desertification, awaken people’s awareness of environmental protection, and take action to protect the environment The audience we targeted are workmen, environmentalist, people with an economic base who can choose their own means of transportation, and people who often use mobile phone. oncise. Everyone can understand this meaning. Green symbolizes nature. Life means that human life and nature are inseparable and interacted. The name of our application is “Oasis” because oasis represents green and nature.

Project 3 is a teamwork, Although for me, I like to finish a project by myself, but this time I feel the importance of teamwork. We choose desertification as our project theme. Because we have different majors, the responsible parts are different. For example, Hester learns graphic design, so she is responsible for the page design of app. Ami, Miya and I specialize in marketing, so the function of app is thought of by us together. In two days, our plan is almost finished, although there is some friction when discussing with each other. because sometimes we did not agree with each other, but fortunately, everyone was good at listening to others’opinions. I also learned a lot from them, such as my ideas were not mature enough, but they came up with it. Their ideas often makes me realize my shortcomings and learn a lot, so learning from each other is a very fantastics thing.

Last Friday, I went to Brighton with my class. Even though i want to find some exhibitions which closely relates with my project, unfortunately, i did not see it. However, i found something which attracts me is the life of native people. When i was very young, i was very interested in history, and i also liked to know about the life of people in the early countries, because for me, it was a new field that i had never touched. I was curious about how people lived in the early days, and the gap between their lives and 21th century life.

In the afternoon, i wandered around the town with my friend and found two second-hand books. They were very cheap, but they were collected like new ones. I felt very fruity that day. I hope I can see some English books to enrich my daily life and it can help me to practice my English very well.

He is an excellent architect in my impression, the buildings he creates are unique which is three-dimension architecture, it’s totally different from the other architectures i often see. If I have opportunity to come to Denmark, i really want to go there. Otherwise, his plan is very rigorous and innovative, this is one thing I worth learning. And he is very persistent because he still insists on his thoughts when most of people against his idea which is change football court into the museum, one thing is surprised me is that they sell thousands of buildings in a week, it is really hard to imagine, but Bjarke ingles did this. He creates the myth of architecture. After watching the documentary, my deepest feeling is that it is not easy to meet a Bole, just like in a documentary, if a good architect encounters a developer who appreciates himself, his ideas will be seen by more people. Opportunities are not available, and when it comes, we have to firmly grasp them. To sum up, his experience in one sentence, i think that bold innovation and perseverance are victory.

I have a lot of feelings and inspirations after the presentation finished, this speech is about a man who uses his own power to finish the trip. His perseverance made me admire and surprised. During his speech, I was thinking that if it was me, I would not be able to preserve in such a bad environment. His persistence in facing difficulties deeply impressed me, and I felt ashamed to think of myself who was usually irritated because of a little difficulty. I was shocked when the speaker said that he hadn’t bathed for nearly a week, i never do that. On the other side, this man is very courageous, most people like to live a regular life, and he is willing to break the tradition and live like he likes. This comfortable state makes me envy him. He records the trip with a camera and pass it on to the public.

Almost a month has passed since I came to Britain. I have gradually adapted to the rhythm of life in Britain. I also like the life of school and dormitory. I like to learn all kinds of knowledge about art after class. Sometimes I am lazy, but most of time I concentrate on what I like. What surprises me is that my cooking is getting better and better, and I usually go to Chinese supermarket to buy some ingredients to cook in my room at weekends, even hotpot. Recently, I start to plan for the future and want to enrich knowledge in all aspects. I am full of hope for my future, No matter what I experience, I will live with the mentality of learning and hope that I can spend a great university time in Britain. Best Wishes to myself!

Last Friday, I went to Pitt River museum with my class in Oxford. I saw a lot of exhibitions and collaborations, but I have no interest for most of artwork because they didn’t make my eyes brightened. Fortunately, street art aroused my interest. Although it just displayed a few works about street graffiti, I have desire to explore more about street art.

The theme in each country represents different ideas to the world. It stands for people’s attitude for life or the inner part of people’s thoughts. For example, for Eastern gallery in German, the artwork are almost about the politics, war, and humanity. However, in Italy, here are a lot of street graffitis make people feel that Italians love life with slow-paced life with enjoyment.

As we can see, street art is very popular in the world, and people who from different countries use this way to express the art. Davis (2015) stated that “art will never be confined to form”. In my point of view, I think it means that art comes from life, people can get a lot of inspiration from the life, they want to share their ideas with others according to their background and experience. With the development of the world, people’s thoughts are getting more and more advance. Based on ‘art is from the life’, people are more bold to put their ideas in people’s lives with graffiti art, it will appear in the public location, bulletin boards, or even in community